AvailableSenior engineering engagements

EngineeringattheedgeofAIandthemodernweb.

Senior full-stack engineer in Los Angeles. React · Next.js · Nuxt. 15+ years shipping production for agencies, SaaS startups, a 500+ employee firm, and indie AI products.

NowWilshire Law Firm
ShippingEverAd · IntakeKit · FormForge
PastDeloitte L6 · Funkhaus · Design Pickle
Recent work

Projects

PS260

PS260 is a New York-based creative editorial and post-production studio that has been shaping visual storytelling since 2002. The team delivers best-in-class content development, production, editorial, VFX, and motion graphics across every viewable platform, with an award-winning roster spanning JJ Lask, Maury Loeb, Matt Posey, Emile Doucette, Ed Greene, Ashley Ingbretson, BB Blanchard, and the DEARCUT collective, plus dedicated VFX and Sound departments behind campaigns for New Balance, Vogue, and beyond. The site is a kinetic, full-bleed showcase: continuous-scroll editorial reels, dot-paginated section navigation, and a custom video sound toggle, all carefully tuned for performance on a video-heavy frontend backed by Storyblok content and the Simian showcase API.

HudsonArtists

Hudson Artists is a full-service creative editorial and post-production house located in downtown Detroit. Their talented team offers expert editorial, color grading, VFX/finishing (Flame), sound design, and motion graphics. Specializing in commercials and branded content, particularly within the automotive sector (working with clients like Ford and Chevrolet), they partner closely with top agencies and brands. Hudson Artists provides a collaborative environment focused on delivering high-level creative execution. Their beautiful site leverages Simian API integration to showcase their impressive portfolio of work.​

NuContext

Nu Context is a dynamic creative production company known for innovative solutions and radical collaboration since 2006. Specializing in turning challenging concepts into reality, their diverse roster of directors and proactive production team excel at elevating campaigns. Explore their portfolio featuring high-profile work for The Oscars, Volvo, The Kardashians, and Dancing with the Stars, showcasing their versatility in producing groundbreaking content.​

Ember

Discover Ember's innovative temperature control solutions with ease using our custom-designed mega menu. Optimized for both desktop and mobile devices, this intuitive navigation system provides a seamless user experience. Effortlessly browse our product lines, from the iconic Ember Mug to the advanced Baby Bottle System. Reflecting Ember's dedication to precision engineering and elegant design, our mega menu helps you quickly find the perfect temperature technology for your life.

Ember
Process

From scope to ship. A senior engineer at every step.

No agency layers. No handoff drift. You work directly with the person writing the code, integrating the APIs, and answering the pager.

01

Discovery & Technical Scoping

A working session to map the problem. We pressure-test goals against constraints, traffic, content cadence, team capacity, integration surface, and produce a written scope with milestones, success metrics, and a clear architectural recommendation.

02

Architecture & Stack Decisions

Pick the right stack instead of the trendy one. Next.js or Nuxt, headless CMS vs. static, edge vs. serverless, SSR vs. ISR. Every decision documented with trade-offs so you and future engineers know why.

03

Build in Sprints, Ship in Public

Two-week increments, preview deployments on every PR, daily Loom updates if useful. Component libraries, typed APIs, tested integrations, Playwright for the critical flows. You see progress as it lands, not at the end.

04

Performance, A11y, SEO Hardening

Core Web Vitals budget enforced in CI. WCAG 2.2 AA passes. Structured data, sitemap, robots, OG tags audited per template. Synthetic monitoring and analytics instrumentation wired before launch. Not as an afterthought.

05

Launch, Iterate, Measure

Cutover with a rollback plan. Real-user monitoring, conversion instrumentation, and an opinionated dashboard. Then we iterate on what the data says. Not what feels good in the meeting.

Ready to scope a project?

Most engagements start with a free 30-minute call. Bring the problem, leave with a recommended approach and a rough estimate. No pitch deck.

Book a discovery call
What I do

Production-grade web engineering for ambitious teams.

I partner with founders, agencies, and in-house marketing teams to ship performant React/Next.js and Vue/Nuxt applications. Backed by 15 years of full-stack experience and recent work shipping AI-powered products.

01

Modern Web Development

Custom marketing sites and web apps built in React, Next.js, Vue, and Nuxt. Typed end-to-end, performance-budgeted, and shipped on Vercel or Cloudflare. The same stack I use to ship for a 500+ employee firm and SaaS products.

Explore
02

AI Product Engineering

Integrate Claude, Gemini, Google Imagen and Veo, and OpenAI into real product flows. From content generation and conversational intake to scoring and recommendation systems, wired to your data, with safety and cost controls.

Explore
03

Headless CMS Integration

Storyblok, Sanity, Contentful, and headless WordPress wired into modern frontends. Content models your editors actually understand, with preview, localization, and clean component handoff.

Explore
04

Performance & Static Sites

Pre-rendered and edge-rendered architectures, Core Web Vitals remediation, and the kind of audits I've run across 10+ production domains. Sub-second loads, CLS at zero, INP under 200ms.

Explore
05

Growth Engineering

UTM attribution, A/B testing with Mutiny and Stellar, landing-page systems, and conversion instrumentation. I close the loop between marketing spend and lead quality with measurable infrastructure.

Explore
06

Technical SEO

Schema markup, semantic HTML, structured data, sitemap and crawl hygiene, and Core Web Vitals. Built in from the first commit. SEO that compounds because it's part of the engineering, not bolted on after.

Explore

WhatClientsSay

"
Working with Raffi has been an outstanding experience. His forward-thinking approach to web development elevated our brand's online presence from just a concept video to a fully realized, high-performance site. From the very beginning, he guided us through crucial decisions to like optimal design resolutions and responsive breakpoints across all screen sizes.

Raffi's exceptional communication skills and patience stood out throughout the project to he always took the time to explain complex ideas clearly and made sure we felt confident at every step. He seamlessly led us through everything from server-side setup to the site's launch, leveraging Nuxt.js features like automatic routing, static site generation, server-side rendering, and performance optimization to ensure a fast, scalable, and future-ready web experience. He also integrated a custom CMS that makes updating our content and building new pages simple, even for non-developers.

Let's
Connect

Book a VIP consultation with me to transform your web development challenges into strategic solutions. As a full stack expert, I provide valuable insights on both frontend and backend architecture that will save you countless development hours and help you avoid costly technical debt. My clients consistently implement our discussion points to deliver projects faster and with higher quality. Ready to level up your development approach? Let's connect.