SEO is engineering, and content marketing
The best SEO outcomes come from sites built correctly in the first place: clean semantic HTML, accurate structured data, fast Core Web Vitals, sensible URL architecture, and content that actually answers the queries it targets. Bolt-on SEO consultants can't fix what was built wrong; engineers without SEO knowledge ship architectures that bleed traffic.
I work both sides. As the engineer, I implement schema, structured data, canonicalization, hreflang, sitemap automation, and the performance work that moves rankings. As the analyst, I run keyword research, gap analysis, and content briefs, including for the new generation of AI search (Google AI Overviews, ChatGPT, Perplexity) where structured, citable content wins.
What's included in an SEO engagement
- Full technical audit: crawl, render, index, schema, performance
- Keyword research and intent clustering for your service lines and product
- Schema markup (Service, FAQ, Product, Article, Person, LocalBusiness) implemented in code
- OpenGraph and Twitter card automation per template
- XML sitemap generation with priority and changefreq tuned per content type
- Internal linking strategy and breadcrumb hierarchies
- Canonical, hreflang, and robots.txt strategy
- AI search optimization, structured, citable, factual content
- Search Console and Bing Webmaster setup with monthly review
- Competitor gap analysis and content brief generation
Tools and platforms
Where this fits
Local services in Los Angeles
LocalBusiness schema, NAP consistency, Google Business Profile optimization, and city/neighborhood landing pages that rank for "near me" queries.
SaaS and product sites
Programmatic SEO for integration pages, alternative pages, and comparison content. Product schema for tools, FAQ schema for support content.
Content publishers
Article schema, author E-E-A-T signals, breadcrumb hierarchies, and structured data for rich results. Sitemap segmentation for high crawl-rate publications.
E-commerce
Product schema with offers and review aggregates, category page architecture, faceted navigation that doesn't tank your crawl budget.
Frequently asked
Can you guarantee a #1 ranking?
No, and you should walk away from anyone who does. What I can guarantee: a measurably better technical foundation, content optimized for queries with real intent, and a monthly review of what's working. Most engagements see meaningful organic growth within 3 to 6 months.
How does AI search change SEO?
It rewards different signals than classic Google search. Google AI Overviews, ChatGPT, and Perplexity cite structured, factual, well-sourced content. That means: explicit schema markup, content written to directly answer questions, citations to your source data, and machine-readable formats. I optimize for both, they're not in conflict.
Do I need ongoing SEO or just a one-time engagement?
Both have a place. A one-time audit + remediation is right for sites with a strong content team that just needs the technical foundation fixed. An ongoing retainer is right for sites actively publishing content, running campaigns, and needing technical SEO as part of every shipped feature.
What about backlinks?
Important, but earned through PR, partnerships, and content quality, not bought from link farms. I don't run link-buying campaigns. I do help with the technical and content foundations that make linkable assets work.
How do you measure SEO success?
Impressions and clicks per query cluster, ranking changes for tracked keywords, organic conversion rate, and revenue/lead attribution from organic traffic. Vanity metrics like "Domain Authority" are not in the dashboard.