I'm Raffi, a web developer in Los Angeles. For more than a decade I've built websites for teams like PS260, a post house in New York, and HOUS, a real estate firm here in LA.
I'm also the senior web developer at Wilshire Law Firm, where I look after 50+ marketing sites and the intake forms behind them. Together they bring in thousands of leads a month. I take on client projects alongside that job.
On the side I build my own products, like EverAd, an AI tool for making ad creative. It's in public beta.
PS260 in New York, Hudson Artists in Detroit, and Nu Context. Their reels have to load fast and look perfect.
HOUS in Los Angeles, and Strada Investment Group in San Francisco.
Torment Magazine, an independent snowboarding magazine.
Burch Creative Capital, Chris Burch's investment firm.
Canada Remembers Guide, by author Kimberley Walker, for visiting Canadian war cemeteries and memorials in Europe.
If you run a post house, here's how I build websites for post-production companies.
You work with me directly: no account managers, no handoffs to a junior team. I do my best work as the technical partner on a small team, and I prefer durable decisions to clever ones. Whatever tools we pick, I write down why, so whoever works on the site next can pick it up.
Most of my clients stay with me after launch, usually on a monthly retainer. I keep the site fast and up to date, and I'm the person you call when something needs to change. I also add tracking to what I build, so we can both see whether it's working.
“…he always took the time to explain complex ideas clearly and made sure we felt confident at every step.”
Senior web developer. I built the chat-style intake form that runs on the firm's ad landing pages, and I fix slow pages (Core Web Vitals). I also set up tests that fill in every landing-page form on a schedule, so a broken form gets caught before it costs leads.
Full-stack engineer. I built in Nuxt and Storyblok and ran A/B tests with Mutiny and Stellar.
Headless WordPress and Nuxt builds for agency clients. I built them from architecture to launch, and mentored junior engineers.
Lead frontend engineer. I worked on a custom Shopify storefront (React, Next.js, GraphQL) and built a Salesforce app at a hackathon that people across the studio went on to use.
Editorial & post-production · New York
PS260, a New York editorial and post studio, started with a concept video. Now its reels play full-screen, and its producers update the site themselves.
Real estate · Los Angeles
A headless rebuild of an LA architecture real-estate site on Next.js and Storyblok, migrating 373 articles and 42 listings from WordPress.
Independent snowboarding media
Torment, an independent snowboard magazine, puts its newest video part up top like a magazine cover. Years of features are a search away.
Bring whatever's stuck, weird API included. You'll leave a free 30-minute call with a recommended approach and a rough estimate.
I reply within one business day, usually sooner.