The infrastructure behind effective growth marketing
I'm not a marketing agency. I'm the engineer that marketing teams hire when their tools don't talk to each other, their landing pages can't keep up with the campaign calendar, and their attribution data is suspect. I build the systems that let your growth team move faster.
At Wilshire Law Firm I architected the campaign URL routing system (go.wilshirelaw.com) that closes the loop between TV, radio, and print spend and lead quality. At Design Pickle I rolled out A/B test segments through Stellar and Mutiny that measurably increased conversion across key funnels. I bring that operating experience to your stack.
What I build
Landing page systems
Templated, conversion-optimized landing pages on a fast frontend. Editors ship new pages without dev tickets. A/B variant infrastructure built in.
UTM & campaign attribution
URL routing for TV, radio, print, and direct-mail tracking. Persistent UTM capture into your CRM. Multi-touch attribution that survives cookie deprecation.
A/B testing infrastructure
Mutiny, Stellar, GrowthBook, or VWO integrated cleanly into your frontend. Server-side experiments that don't tank Core Web Vitals.
Conversion instrumentation
GTM, GA4, server-side tracking, and CRM event sync. Clean event taxonomy your team can build on, not the spaghetti most installs become.
Form & intake widgets
Conversational intake flows (like IntakeKit, my legal SaaS), multi-step forms with conditional logic, validation, anti-spam, and webhook enrichment.
Automated QA for landing pages
Playwright tests on cron. Every PPC landing page form submission validated on schedule. No more broken submit buttons in the middle of a campaign.
What's included
- Marketing-tech stack audit and recommendation
- UTM standard and persistent capture across sessions
- CRM event sync (HubSpot, Salesforce, Pipedrive, custom)
- A/B test framework wired into your design system
- Server-side tracking to mitigate cookie loss
- Landing page CMS for marketers to self-serve
- Synthetic monitoring for critical conversion paths
- Dashboards for the metrics that actually matter
The growth stack
Frequently asked
Is this marketing or engineering?
Engineering applied to marketing problems. I don't run your ad accounts or write your copy. I build the systems your marketing team uses to ship, measure, and iterate faster. Most engagements pair me with an in-house marketer or growth lead who owns strategy.
How do you handle attribution post-cookie?
Server-side tracking, first-party data collection, persistent UTM capture into your CRM, and modeled conversions where third-party signal is lost. Plus an honest acknowledgment that perfect attribution doesn't exist, and a tracking system that's good enough to make decisions.
Can you work alongside our existing marketing agency?
Yes, often. Agencies are great at creative, copy, and media buying. They tend to struggle with the engineering side: site speed, complex integrations, custom landing page systems, server-side tracking. That's where I plug in.
How fast can we ship a new landing page?
With the right system in place: 30 minutes for an editor-driven template, a few hours for a custom layout, a few days for a fully bespoke conversion-optimized page with custom interactions. Most marketing teams overbuild here. I help right-size the system to your actual cadence.