Editorial & post-production · New York
PS260: a reel-first site for a New York editorial and post studio
PS260, a New York editorial and post studio, started with a concept video. Now its reels play full-screen, and its producers update the site themselves.
What PS260 needed
PS260 has been around since 2002. Its editors, VFX artists and sound team work on campaigns for brands like New Balance and Vogue. I built the site and saw it through to launch.
PS260 had an award-winning roster and a concept video for the brand, but no site that moved the way their work does. They needed a video-heavy showcase that stays fast, and a CMS producers could run without filing a ticket.
What I built for PS260
- 01
Reels fill the screen as you scroll, with dots you can click to jump between sections.
- 02
Editors, VFX and Sound each get a section, fed straight from the studio's Simian library (Simian API).
- 03
A sound on/off switch on the reels.
- 04
Producers update content and build new pages themselves (Storyblok).
From the start, PS260 had decisions to make about design resolutions and how the layout should change on each screen size, and I walked the team through them.
What PS260 said about working with me
“Raffi’s exceptional communication skills and patience stood out throughout the project — he always took the time to explain complex ideas clearly and made sure we felt confident at every step.”
“He also integrated a custom CMS that makes updating our content and building new pages simple, even for non-developers.”
Screens from ps260.com
Want your producers to update the site themselves?
Send me your current site, or a link to your Simian reels, and I'll tell you what I'd change. I reply within one business day, usually sooner.