PS260
PS260, a New York editorial and post studio, started with a concept video. Now its reels play full-screen, and its producers update the site themselves.
Websites for post-production companies, built around the reel
A post house sells on the reel. Your website should show your newest work first, and your team should be able to keep it current on its own. I'm Raffi, and I've built reel-first sites for PS260 in New York, Hudson Artists in Detroit and Nu Context.
Two post houses and a production company
Hudson Artists
A portfolio site for a Detroit post house known for automotive work, with reels that come straight from the studio's Simian library.
Nu Context
Nu Context's directors have made work for The Oscars and Volvo. The production company's portfolio site leads with their reels.
Your reels stay in Simian
If your team already keeps its reels in Simian, the site should read from the same library, so a new spot only gets uploaded once.
At Hudson Artists, reels the team manages in Simian show up on the site by themselves (Simian API). At PS260, the Editors, VFX and Sound sections each pull from the studio's Simian showcase library.
“…he always took the time to explain complex ideas clearly and made sure we felt confident at every step.”
Heavy video, fast site
A reel-first site carries far more video than most websites, and none of it helps if it stalls. Here's how I handled that for PS260.
Reels that fill the screen
Reels play full-screen as you scroll, with dots to jump straight to a section.
A switch for sound
The reels have their own sound on/off switch, built for the site.
Playback tuned for the weight
I tuned the video playback for a site this heavy. Pages arrive fully built, so they open quickly and search engines can read them (Nuxt, with static generation and server rendering).
Your producers update it themselves
New spots wrap, people join the team, a campaign needs its own page. If every change waits on a developer, the site falls behind your work.
For PS260, I set up a CMS (Storyblok) that the producers run on their own, without filing a ticket.
“He also integrated a custom CMS that makes updating our content and building new pages simple, even for non-developers.”
What it costs and how long it takes
What it costs
Most marketing sites land between $12k and $45k. Where yours lands depends on how much the site has to do, whether it pulls from Simian, and how soon you need it. If you need a template site on a small budget, I'm probably not the right person.
How long it takes
That depends on the same things, so I won't guess before we've talked. After a free 30-minute call, you get a written scope with milestones within 48 hours, and a fixed price before any work starts. No hourly mystery bills.
Questions before we start
Do our reels have to be in Simian?
No. If they are, the site can pull them in. If your reels live somewhere else, tell me where on the call and I'll tell you what connecting them would take.
Do we need a designer?
Not necessarily. I build from your designer's files or your brand system, and for smaller projects I can design it myself. I'm comfortable in Figma, but I'm an engineer first. PS260 started from a concept video for the brand, and I walked the team through decisions like design resolutions and how the layout changes on each screen size.
We're not in Los Angeles. Does that matter?
No. I'm based in Los Angeles and work remote-first. PS260 is in New York, and Hudson Artists is in Detroit.
Does your site sell your reel?
Bring your current site and a link to your reel. You'll leave the call with a recommended approach and a rough estimate.
