Real estate · Los Angeles
HOUS
A headless rebuild of an LA architecture real-estate site on Next.js and Storyblok, migrating 373 articles and 42 listings from WordPress.
HOUS sells modern and architecturally significant homes in Los Angeles, pairing listings with a deep editorial journal. I rebuilt it on Next.js and Storyblok so editors can compose pages visually, keeping the look, the content, and every legacy URL's search equity intact.
Move a large WordPress site (listings plus hundreds of journal posts) to a headless stack without losing a single URL's search visibility, and give editors a visual CMS they'll actually use.
- 01
Statically generated templates for listings, buy categories, the journal, and marketing pages, refreshed by hourly ISR and Storyblok publish webhooks
- 02
A Storyblok content model with 5 content types and 25 nestable blocks, previewed in the Visual Editor behind signed preview links
- 03
A WordPress-to-Storyblok migration pipeline with a custom HTML-to-richtext converter; about 2,800 photos served from Cloudflare R2
- 04
55 permanent redirects and trailing-slash parity so legacy URLs land in one hop
- 05
A linked JSON-LD graph, sitemap with lastmod, and CMS-generated llms.txt feeds
- 06
A blur-up image component that cut an 87 KB (gzipped) placeholder bundle, plus a Cmd-K search palette
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